Digital Transformation Success

Welcome to the Digital Transformation Success podcast

I’m Priscilla McKinney, and I consult with leaders around the globe and bring their teams through a digital transformation journey. Realizing digital transformation across an entire organization is key to business success. While the phrase “Digital Transformation” is often used, it’s not always understood, so I’ll provide my brief working definition:

Digital Transformation refers to the purposeful integration of digital technology  into all areas of a business. It goes beyond technological innovations, in that it requires a fundamental mindset shift of how to operate internally and deliver maximum value to customers at scale.

When done well, it results in a culture change to an environment where opportunities for digital technology are not missed, but are thoughtfully used to change established practices and processes for greater efficiency, flexibility, and profitability. In this show, you’ll hear from consultants, trainers, executives, innovators, and thought leaders. We avoid buzzwords, jargon, and leave behind our egos to help you take that next step toward digital transformation success.

If you love this content, but still don’t know where to start, check out Little Bird Marketing’s Social Influence course!