Digital Transformation Success

CloudResearch and InnovateMR Announce a Strategic Partnership to Advance Data Quality in the Industry

The future of digital transformation hinges around human interaction and human input. In companies, it’s the voice of the consumer. In tech, it’s the voice of the user. In healthcare, it’s the voice of the patient. Products, policies, features and laws are developed based on input from humans – and often through online sources. This is why data quality is so extremely important, and also why it’s shocking that cyberfraud is so widespread.


This episode of Digital Transformation Success is special for a couple reasons: 


1. It features 3 special guests, each of whom are data quality experts

2. It is centered around a brilliant collaboration between two groundbreaking companies

3. It has stories about people who pretended to be missing limbs and people who pretended to drink bleach!


Host Priscilla McKinney leads a discussion centered around data quality with Lisa Wilding Brown, CEO of InnovateMR, Sarah Adkins, VP of Quality and Research at InnovateMR, and Leib Litman, Ph.D., Co-CEO of CloudResearch. You’ll learn about the underlying problems and shortcomings of conventional fraud solutions, which can be categorized as experience-based and device-based.


According to Lisa, “It was sort of this thing that people were all quietly struggling with and not really talking about. And I thought, ‘let’s turn this up on its head and start having an open dialogue, because I can’t even come close to solving this on my own!'”


Sarah’s background in client-side work lent a depth of perspective into the industry mindset, (“They know it’s there, but they don’t want to look behind the curtain.”) but also an urgency to the solution: “Let’s get it out there and in the open, because it’s a problem that’s out there and it’s not going away.”


Leib provides several real-world examples of how problematic fraudulent data can be, which drives to a stunning point: “If you can’t rely on the data that you collected about specific populations, it’s those populations that are going to be hurt the most by that.”


CloudResearch has developed a new solution centered around behavioral verification called Sentry, and a recent partnership with InnovateMR is breaking new ground and showcasing the power of industry collaboration.


Leib says, “It’s very clear that data quality is at the forefront of what’s important to InnovateMR, and that’s part of why we get along so well and why this is such a great partnership.”

More Episode

May 10 2022

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April 19 2022

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April 05 2022

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Digitally Transforming Insights and Foresight with John Dick

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February 22 2022

Harnessing the Power of Your Personal Brand with Adam Gray

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February 15 2022

The Metaverse: Your Questions Answered with Corey Featherly of Meta

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February 08 2022

How Social Selling Advances Digital Transformation with Tim Hughes

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January 18 2022

Defining Effective Digital Transformation with Tony Moroney

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January 11 2022

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January 04 2022

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December 17 2021

Sergio Suarez Jr. on Meaningful Enterprise AI

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December 03 2021

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November 12 2021

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September 28 2021

The Difference Between Digital Transformation and Innovation with Author Greg Satell

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September 21 2021

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September 14 2021

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September 07 2021

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August 24 2021

Driving Better Digital Experiences and UX Maturity with Matt Valle from User Zoom

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August 17 2021

Your Industry Needs Social Selling, Period with Eric Doyle

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August 10 2021

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August 03 2021

How Great Digital Transformation is Based on Empathy with Ryan Barry from Zappi

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August 03 2021

Coaching Authenticity for Digital Transformation with Mike Garrison

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July 27 2021

The Impact of Social Influence to Scale a Small Company with Patrick Olszowski

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July 20 2021

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July 13 2021

Challenging the Analog Automotive Sales Industry in a Digital World with Vanessa Gartell

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July 06 2021

How Drift is Leading Conversational Marketing

We’ve all heard of the golden rule: “Treat others the way you want to be treated.” But Mark Kilens, VP of Content and Community at Drift, is helping business engage their buyers with the platinum rule in mind: “Treat others the way they want to be treated.” (more…) Listen >
June 29 2021

6 Benefits of Digital First Selling Initiatives

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June 17 2021

The Future of Work with Timothy Hughes

The fact is, if you’re not taking your presence digital you’re working in the past. This trend is something CEO and Co-founder of DLA Ignite, Tim Hughes, has seen developing over the past several years. With the outbreak of COVID in 2020 the need for digital transformation has accelerated exponentially. Moving into this brand new world, Tim suggests we drop the cold call and embrace people where they are. Whether it is ecommerce or social selling, the future of work is online and the future is now. Are you ready? Listen >