Digital Transformation Success
The Importance of Critical Evaluation in Digital Transformation with Danielle Blugrind
We live in a world of innovation where new technologies and systems are popping up left and right. But, is the latest always the greatest?
Danielle Blugrind, Senior Consumer Insights Manager at Roku, joins Priscilla on this episode of Digital Transformation Success to discuss the importance of having a balance of human interaction and digital transformation in market research. With over 30 years of experience in research, Danielle brings a unique perspective alongside her wealth of knowledge. She reminds us that while new and shiny technology is exciting, it’s important to critically evaluate the true added value of adopting these innovations. After all, if your current systems aren’t broken, why fix them?
“I approach new technology with a mix of excitement and caution. I do get excited about new stuff but if our current methodologies also work, I don’t want to throw those away for something new and shiny that doesn’t add value.” – Danielle Blugrind
From the effects the pandemic has had on the streaming industry to Priscilla making her pitch to be the poster child of Roku, this episode is jam-packed with entertainment and insights. Listen now!
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March 15 2022
Optimize Meta for Marketing Success with Chip Senkbeil
What can you expect from Meta’s session at IIeX in Austin? Curious how to adopt, scale and optimize Meta? What does the future of marketing look like? On this episode of Digital Transformation Success, Priscilla chats with Chip Senkbeil, a developer and advocator for emerging technologies who has spent his last 5 years supporting business growth at Meta. Chip is identifying key themes of Meta’s clients as they embark on the journey of digital transformation AND he’s revealing the top opportunities for innovation with the shift from third-party data to first-party data. This episode is more stuffed than a whole carton of double-stuff Oreos. Seriously, there is no lack of valuable information. Chip has pushed forward wide-scaling strategies and innovative AdTech to meet the needs of a rapidly-changing marketing ecosystem. Tune in for business best practices on navigating the social media swiss-army knife known as Meta. Join us at the Insights Marketing Day Stage at IIeX NA to get insights into three areas that you can use to Futureproof your business with an emphasis on understanding who your customers are and how their journeys are evolving. Ditch the traditional methods. Future-proof your marketing. Listen >
March 01 2022
Digitally Transforming Insights and Foresight with John Dick
Contrary to his own podcast’s name, John Dick is definitely not “The Dumbest Guy in the Room” on the Digital Transformation Success Podcast. Founder and CEO of Civicscience and fellow podcaster, John Dick, joined Priscilla to discuss how their next-generation research methods are bringing a new and necessary perspective for brands trying to navigate our ever-changing world. They dive into the need for brands to widen their perspectives and dip their toes into more forward-thinking research methods if they want to harness lasting success. “Everything affects everything, and everything is constantly changing.” - A wise man (John Dick) But what does that mean? How do you keep your finger on the pulse of consumer behavior if everything is constantly changing? Tune into this episode of the Digital Transformation Success Podcast to find out! John's podcast features some well-known, business-savvy guests. Here are a few episodes we recommend: CVS episode: Return to Health: How Healthcare Needs to Change in the Post-COVID Era | Norman de Greve, CVS Health Chief Marketing Officer McDonald's episode: You Are What You Eat. And Wear. And Watch. | Morgan Flatley, Global CMO of McDonald's Mark Cuban episode: Mark Cuban: The Next Generation of Sports Listen >
February 15 2022
The Metaverse: Your Questions Answered with Corey Featherly of Meta
The Metaverse, Fortnite and NFTs. Need we say more? You’re in for a treat with this week’s episode of Digital Transformation Success. Priscilla is joined by Meta Business Engineer, Corey Featherly. For over 4 years, Corey has been at the forefront of digital change, supporting small and medium businesses across all industries and helping them leverage Meta’s digital marketing tools to find business success. Priscilla gets down to the nitty gritty, asks the hard hitting questions that we all want the answers to and potentially confesses her deep love for Fortnite. "I see the skepticism about the Metaverse as a parallel of the public reception of the internet early on. And in a way, I consider that a good thing because it means we're doing something new and innovative." - Corey Featherly Ready to uncover what the future of digital transformation looks like with the Metaverse? Listen now! Meta Quest on Facebook: https://www.facebook.com/MetaQuestVR Meta Reality Labs: https://tech.fb.com/ar-vr/ Horizon Worlds: https://www.oculus.com/horizon-worlds/ Listen >
January 18 2022
Defining Effective Digital Transformation with Tony Moroney
Hearing the word “digital” can cause our brains to default, ultimately drawing a connecting line from digital transformation to an issue with technology. Priscilla McKinney is joined by Tony Moroney, Founder and Managing Partner of Beta Digital and Co-Founder of The Digital Transformation Lab, to discuss effective digital transformation that enables, supports and accelerates business strategy. To effectively undergo a digital transformation, one must first understand what digital transformation means. Tony provides some seriously valuable insights into a disconnect affecting the successful adoption and execution of digital transformation into the business strategy. Take a look into any organization and talk to the board, the leadership team or even the divisional heads. If we ask the question, “What is digital transformation to your firm?” We will get different answers from practically everyone. Are industry definitions even relevant anymore? What is a digital native? And, why do these things matter? Find the answers to these questions and more in this episode of Digital Transformation Success. Seriously, you don’t want to miss this— it’s better than your average TedTalk. Listen >
January 04 2022
Digital Transformation in the Legal Landscape with Daniel Farris
The Legal Industry isn’t exactly known for digital transformation or technology adoption. So, what is the state of innovation in the legal industry? Get the insider scoop on this episode as digital transformation meets practicality with Daniel Farris, Founder and "Chief Man in Suit" at NMBL Technologies. Daniel Farris is a former software engineer and network administrator turned technology and privacy lawyer. His practice is founded upon understanding how technology can strengthen and expand upon the core missions of his clients’ businesses. Find out WHY digital transformation is a key player for growth in the legal industry and HOW Daniel is navigating an early adoption of digital transformation in an industry that is founded upon tradition. Listen >
December 17 2021
Sergio Suarez Jr. on Meaningful Enterprise AI
Sergio Suarez, Founder and CEO of TackleAI, recently joined Priscilla McKinney on the Digital Transformation Success Podcast to discuss critical information regarding adopting meaningful AI solutions in the business sphere. AI adoption has skyrocketed over the last 18 months. As a result of the pandemic, businesses have been pushed into digital transformations, including the transition from traditional data and documentation methods to AI workflow automation. We're all looking for shortcuts, but oftentimes, we are fooled into thinking some things are run by AI when in reality, they're not. In this podcast, you'll find the answers to many pressing questions you have about AI. Tune in now. Listen >
December 03 2021
The Teamwork of Digital Transformation with Maggie Fox
We all learn life lessons, sometimes the hard way, but it's about how you apply those lessons going forward. Maggie Fox, Independent Board Director at Smile.io, joins Priscilla on this episode of Digital Transformation Success with inspiration for teamwork and stories of lessons learned and applied. Tune in for an informative and relatable episode of being human in the age of digital transformation. Listen >
November 12 2021
Applying Design Thinking for Greater Business Efficiency with Damian Clayton-bull
Principal Management Consultant at Arcadis, Damian Clayton-bull, joins Priscilla McKinney on this episode of Digital Transformation Success to discuss the human aspect of digital transformation. Damian explains how to talk about digital transformation in a way that feels familiar, and helps people truly understand the path to their goals. This episode dives into the intricacies of design thinking and human-centric solutions for a successful and ongoing digital transformation. Listen >
September 28 2021
The Difference Between Digital Transformation and Innovation with Author Greg Satell
Greg Satell, master of digital transformation, joins Priscilla on this episode of Digital Transformation Success to discuss his two fantastic books, the effects of digital skepticism, and how digital transformation differs greatly from innovation. This episode wraps up with a discussion of how problem-solving promotes the most valuable innovation and how businesses everywhere can capitalize on this mindset. Listen >
September 21 2021
The Role of Coaching in Digital Transformation with William Shorten
William Shorten, International Coaching Federation Certified Leadership and Development Coach, joins Priscilla to discuss the intricacies of the supply chain world, the benefits of a flexible work environment, and how to pivot and adapt to new business landscapes when changes inevitably arise. This episode wraps up with an explanation of how to implement positive digital habits for a successful digital transformation. Listen >
September 14 2021
Digital Transformation and Personal Brand with Adam Gray
In this episode, Adam Gray, Co-Founder of DLA ignite, joins Priscilla to discuss the shift in mindset and behavior that is necessary to digitally transform. Priscilla and Adam dive into the importance of taking an active role in learning the ins and outs of the digital world, and why passive learning will never produce the same growth. Adam explains the importance of refining our systems and strategies and wraps up the episode with a reminder of the age-old saying: “If you’re marketing to everyone, you’re marketing to no one." Listen >
September 07 2021
Rise Up: Gaining Authority in a Noisy Market with Tacie Avedikian
Tacie Avedikian joins Priscilla on this episode of Digital Transformation Success to discuss how to navigate through the never-ending noise of the internet and successfully get your message out. Priscilla explains the analogy of a cocktail party and how it relates to respectfully commandeering the digital authority you need to communicate online. (more…) Listen >
August 24 2021
Driving Better Digital Experiences and UX Maturity with Matt Valle from User Zoom
Matt Valle joins Priscilla McKinney on the Digital Transformation Success podcast to discuss and evaluate his 25-year long career in the market research and user experience industries. From big-name companies like Amazon, Google, and eBay, to smaller operations at UserZoom, Matt has implemented ways to improve the CX, UX, and UI of countless apps. (more…) Listen >
August 17 2021
Your Industry Needs Social Selling, Period with Eric Doyle
For 30 years Eric Doyle worked in the oil and gas industry. He spent his days embracing traditional sales and marketing methods. Then one day in 2017, an interaction on LinkedIn changed his whole perspective. (more…) Listen >
August 10 2021
Virtual Conference Success with Tacie Avedikian
Tacie Avedikian joins Priscilla McKinney on this episode of Digital Transformation Success to discuss the many benefits of social media in connecting with like-minded industry professionals. From shout-outs to Twitter lists, Tacie and Priscilla break down the importance of building an interactive and dynamic social media presence to reach your ideal audience and build new relationships. Listen >
August 03 2021
How Great Digital Transformation is Based on Empathy with Ryan Barry from Zappi
Zappi is a market research company that cares. It isn't just about the quick data and accurate insights, but the importance of those involved from their employees and consumers to the board. With that in mind, every move they have made has been tailored to improve their performance, including digital transformation. (more…) Listen >
August 03 2021
Coaching Authenticity for Digital Transformation with Mike Garrison
Mike Garrison, Founder of Values-Based Mindset and Strategic Social Selling Consultant with DLAIgnite. He believes, without any hesitation, that we are all designed to accomplish so much more than we realize and is committed to helping people that are dedicated to being intentional about their unique expression of what it means to be human. Listen >
July 27 2021
The Impact of Social Influence to Scale a Small Company with Patrick Olszowski
Patrick Olszowski, CEO and Lead Researcher at Outrageous Impact, tackles two of the biggest digital transformation myths head-on in this episode of Digital Transformation Success: 1) Social influence can only help large enterprises grow. 2) Embracing social influence destroys the human element of your business. (more…) Listen >
July 20 2021
Marketing Automation that Doesn't Feel Like Marketing Automation
Do you wake up in the morning and think, “I just can’t wait to get an automated, impersonal promotional email today!” If so, this episode may not be for you. For all other people out there, Little Bird Marketing CEO Priscilla McKinney and Executive Director Ashley Le Blanc dissect how to implement automated marketing with a human touch. How do you balance the efficiency of using bots while staying empathetic to your audience? Tune in to find out. Listen >
July 13 2021
Challenging the Analog Automotive Sales Industry in a Digital World with Vanessa Gartell
Digital Transformation in the automotive industry is a vast subject including automation within the supply chain, connectivity, electric vehicles, and of course, eCommerce. But it's the digital marketing element that is of special interest to Vanessa Gartell, Social Media Transformation Consultant with DLA Ignite. After major changes in the last year, she reflects on how her industry retooled the factories, but never went about retooling the skills the salespeople needed to meet emerging needs and changing consumer opinions and desires. (more…) Listen >
July 06 2021
How Drift is Leading Conversational Marketing
We’ve all heard of the golden rule: “Treat others the way you want to be treated.” But Mark Kilens, VP of Content and Community at Drift, is helping business engage their buyers with the platinum rule in mind: “Treat others the way they want to be treated.” (more…) Listen >
June 29 2021
6 Benefits of Digital First Selling Initiatives
The more sales, the better... Right? In this episode of Digital Transformation Success, Little Bird Momma, Priscilla Mckinney, and VP of Digital Transformation, Tacie Avedikian, cover the key benefits of social selling in a digital space. Interested in elevating your sales game? You won’t want to miss out on this episode! Listen >
June 17 2021