Career development creates competitive advantages through effective talent management strategies.

Transform your market research into visuals that drive action.

On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney talks with Vashte Brilliant, founder of Slidedesignr, about transforming analytical insights into visually compelling presentations. They discuss how researchers frequently focus on meeting deadlines and checking boxes rather than conveying actionable insights that address the fundamental business questions that prompted the research.

Brilliant shares her journey from mechanical engineer to market research professional to presentation design expert by identifying a critical gap in the research process. Through her work with hundreds of insights professionals across organizations of all sizes, she outlines her five-step framework for creating powerful presentations: adopting an expert mindset, understanding the audience, creating a clear big picture from multiple data sources, visual writing that chunks information strategically, and finally implementing a beautiful design that underscores the strategic thinking. “The deliverable is that artifact. It’s the thing that lives on and captures all of your smart thinking [and] all of your hard work,” Brilliant explains. “People are going to be looking at that thing months later, even hopefully years later, and it’s the thing that everyone leaves until last.”

McKinney and Brilliant explore how poorly designed presentations can undermine a research firm’s credibility and sales process, while thoughtful, clear visual communication reinforces authority and differentiates the brand in a crowded marketplace. The conversation highlights how the shift to digital delivery has raised the stakes for creating memorable, impactful deliverables that stand out amid increasing digital noise, revealing that following a b2b marketing strategy framework for creating these deliverables actually reduces work and stress compared to last-minute approaches.

Sponsors:
Priscilla McKinney is not just a CEO; she is also a LinkedIn Influencer. The reality is that very few people are using LinkedIn efficiently or effectively, and if you’re not careful, social media can become a black hole. When you emerge, you find you wound up in a place you never intended to go and you’re wondering where all the time went.

Time is precious, and trying to be everything to everyone means becoming nothing to no one. That’s why she’s developed a transformative 12-week course that goes beyond basic tips and tricks – teaching you how to build a strategic network and create stellar content that cuts through the LinkedIn noise.

Click here to learn more, and sign up for a spot in her social influence course today!

Ever feel like your marketing plan is just… meh? You’ve got the pieces, but are they really working together?

We often find that even when companies are doing the right things, they may not be doing them in the right order. The results are, well, no results. Curious how you can effectively evaluate your marketing efforts? Want clarity on your next best strategic move?

Take our Marketing Assessment Quiz and in just minutes, discover exactly where you stand – and where you could be going.

Click here and take the quiz today and don’t leave success to chance.