AI and digital innovation are actively reshaping the B2B landscape.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, talks with guest and Fractional CMO at Data-Mania, Lillian Peirson, P.E., about the intersection of AI, digital transformation and product-led growth in B2B tech companies. Peterson brings over two decades of experience specializing in B2B tech startups. She has consulted with Fortune 100 companies and led go-to-market and product-led growth strategies for high-growth data and AI startups.
The two discuss the evolving landscape of digital transformation, emphasizing the importance of marketing strategies that support product-led growth. Pierson highlights the differences between traditional sales-led growth and product-led growth, noting that the latter focuses more on community building, email marketing, and self-service access. Pierson stresses the need for companies to adapt their digital transformation strategy to align with these new growth models.
Together they review how AI is driving efficiencies for growth, with Pierson explaining how AI, particularly machine learning and generative AI, is revolutionizing marketing automation and personalization. She shares insights on building digital communities and leveraging influencer marketing to support product-led growth initiatives. She has found this approach to be key to implementing successful digital transformation solutions that drive growth and engagement. “Once you have a strong underpinning of community,” Pierson explains. “You can leverage this… and yes, they will help you grow your business.”
McKinney and Pierson also discuss the importance of product-market fit in digital transformation initiatives, the potential of data monetization, and Peirson’s upcoming book, Data and AI Imperative, which focuses on designing strategies for exponential growth. The conversation provides valuable insights for founders and leaders of data and AI-intensive companies looking to navigate their digital transformation journey. Be sure to sign up to be a part of the launch festivities for her much-anticipated book!
Sponsors:
Hey y’all, Priscilla McKinney here, CEO and Momma Bird at Little Bird Marketing. I am very excited to announce the release of my much-anticipated book:
The book’s chapters are designed to be time-efficient, ensuring busy professionals can easily integrate these transformative ideas into their workflow. From discussing the state of affairs in business to providing fundamental strategies and seven practical anchors for staying on course, this book offers a fresh perspective and a competitive advantage in today’s complex business landscape. Visit priscillamckinney.com for more information.
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