The truth is, the digital transformation wave started well before the pandemic ensued. You read that right. Sure, the pandemic has accelerated digital transformation but digital transformation has been a turning point for businesses for years now and will continue to be beneficial for years to come.

Long gone are the days when a simple flyer or brochure would do the trick as far as influencing prospective customers.

As Mitch Hedberg says it, “When someone hands you a flyer, it’s like they’re saying here you throw this away.”

Returning to the Digital Transformation Success podcast is social influence aficionado and DLA Ignite Co-Founder and CEO, Tim Hughes. Priscilla and Tim dive into an insightful conversation exploring how social selling has come to be a valuable tool in organizations’ digital transformation efforts. Tim stresses that in order to keep up, brands must take the digital transformation plunge as organizations continue to adopt more advanced and effective selling methods. After all, Tim is living proof that social selling is effective, and it’s here to stay.

Listen in as Tim and Priscilla give you the rundown on all things social selling and digital transformation!

Be sure to read Tim’s book, Social Selling: Techniques to Influence Buyers and Changemakers