The biggest mistake a business can make is to ignore data they may already have.
On today’s episode of Digital Transformation Success, recorded live at the Greenbook IIEX Conference in Austin, TX, host and digital transformation specialist Priscilla McKinney and guests Henry Bremhorst and Ryan Wagner delve into what brands require to exert greater influence on today’s consumers.
Bremhorst, with over a decade of experience in media intelligence and senior director at Meltwater, specializes in leveraging data insights to drive brand advancement, collaborating with communicators, marketers, and PR professionals to break down barriers and employ a data-driven approach. Wagner, a data-driven digital innovator renowned for his expertise in partnerships and technology and current Head of Partnerships at Point 600, specializes in data visualization, unlocking insights and informing strategic decision-making, constantly pushing the boundaries of technology and data analysis.
McKinney, Bremhorst and Wagner tackle the pervasive issue of data ignorance in the business landscape, emphasizing the critical need to initiate conversations. Astonishingly, 70% of first-party data remains untapped, underscoring the importance of data preparation to harness this valuable resource effectively.
“There’s a lot of news and social media content out there,” Bremhorst explains. “If you don’t have a net… you don’t have the effective tools to pull in the fish, then you’re probably going to be making a mess.”
The trio also explores modern AI solutions for analyzing internal marketing and sales data, integration and automation and the subsequent task of humanizing it for customers and influencers alike.
Join us as we unravel the benefits of data-driven marketing, as well as potential hurdles to overcome.
Episode Sponsor Highlight:
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And finally, get ready for another amazing Insights Marketing Day!
It’s everything you need to take control of your marketing funnel in one power-packed day. You’ll hear from fun, engaging and instructive speakers who are proven authorities in digital marketing. They’ll leave their egos behind and pull the curtain back to show you what it takes behind the scenes to achieve dramatic marketing results.
This year, we’ll take you on a journey from the very beginning of the marketing funnel through realizing revenue and how to create a more predictive model for success. You’ll be challenged to change your mindset, learn emerging skills and discover game-changing tools. All this while creating genuine connections with like-minded professionals. Learn, network, discover and strategize. Make Insights Marketing Day a MUST on your 2024 calendar.
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