For 30 years Eric Doyle worked in the oil and gas industry. He spent his days embracing traditional sales and marketing methods. Then one day in 2017, an interaction on LinkedIn changed his whole perspective.

Since that single moment, his career shifted. Now, as a Social Selling Coach for DLA Ignite and Crux Social Selling, he’s here to tell you your company NEEDS social influence regardless of the industry. Businesses looking for lead growth can no longer afford to disregard online dominance and digital transformation. Tune in to this episode to find out why.