In this episode, Adam Gray, Co-Founder of DLA ignite, joins Priscilla McKinney, CEO of Little Bird Marketing, to discuss the shift in mindset and behavior that is necessary to transform your brand digitally. Priscilla and Adam dive into the importance of taking an active role in learning the ins and outs of the digital world, and why passive learning will never produce the same growth. Adam explains the importance of refining our systems and strategies and wraps up the episode with a reminder of the age-old saying: “If you’re marketing to everyone, you’re marketing to no one.”