Digital Transformation Success

Let's take business processes, culture, and experiences up a notch.

Thought Leadership Gone Digital with Forbes Book Publishing

Thought leadership is a big buzzword, but what does it really even mean? Where and how does thought leadership happen? How does it align with a personal brand? You have questions. We’ve got some answers. And more than a few tips and tricks up our sleeves. 

CEO and Momma Bird, Priscilla McKinney, and VP of sales at Forbes Books, Natasha Walstra, dig deep into what thought leadership is, means, and how it is forged in the fire of social media. There’s a huge need to build a personal brand, not just a company brand because at the end of the day, people want to buy from people. With distrust of big corporations and brands growing, it’s important to position yourself, as Natasha says, as a “mission-driven thought leader with something to teach versus a business operative with something to sell.” 

Even if you’re considering writing a book, or have written a book— your book is one piece of a bigger end goal. According to Priscilla, a book is your Thanksgiving day turkey. It’s a fantastic piece of juicy, big content that you can slice and dice up for social media to build your digital presence and social influence.  Read More >

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October 10 2022

Virtual Conference Success

Industry events - whether in-person or virtual - are inherently social affairs. Still, many people and businesses have trouble harnessing social media to maximize the digital transformation element of conferences. This is especially true around virtual conferences. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney and Little Bird Marketing Vice President Ashley Le Blanc share powerful mindset shifts for utilizing social media around events. From shout-outs to Twitter lists, Priscilla and Ashley break down the importance of building an interactive and dynamic social media presence to reach your ideal audience and build new relationships. More than any single action or tip, the information shared in this conversation centers around a mindset shift that can help maximize results EVERY TIME. Listen >
October 07 2022

Using AI for a Deeper Digital Transformation with Jennifer DaSilva

NFTs, cryptocurrency, and the Metaverse oh my! Oh the good ol’ days when we were only dealing with lions, tigers, and bears. Now, we’re on a whole new level. Join CEO and Little Bird Momma, Priscilla McKinney, and President of Berlin Cameron, Jennifer DeSilva, as they pull back the curtain on the world of digital transformation and uncover a veritable treasure chest of resources and connections.  Jennifer DaSilva is a seasoned integrated marketer with 20 years of experience working with Fortune 500 brands. As president of WPP boutique creative agency Berlin Cameron, Jennifer has spent the last 15 years managing key accounts like Coca-Cola, Heineken, Lexus, and Capital One. Moreover, she is a champion of entrepreneurship and is the founder of  LLShe, a Berlin Cameron division that empowers female entrepreneurs through connections and creativity.  It’s no surprise that in this episode, the conversation centers around inclusivity in rapidly growing, albeit intimidating worlds of NFTs, crypto, and the metaverse. All are welcome. Period. Yet, it’s an intimidating new world out there. And women are already reporting that they’re feeling excluded from the cryptocurrency market and the statistics show that 82% of brands are disproportionately targeting their NFT campaigns toward men. That’s why we’re sharing the game-changers in the field of inclusivity in the new world of digital transformation. The links and resources below are yours to peruse. This is your call to action. Follow these people. Learn all you can. Dig in. You’re welcome here.

People mentioned:

Cate Luzio founder of Luminary Nadia Masri founder of Perksy Michelle Reeves founder of WAGMI Patrick Olszowski founder of Outrageous Insight

Resources mentioned:

NFT's are the future but where are the women? — Berlin Cameron NFT ‘bro culture’ is missing a huge opportunity by excluding women NYX Project: GORJS BEAUTY DAO | NYX PROFESSIONAL MAKEUP NFT Mentions: Welcome to the HUG https://www.instagram.com/wagmi.nft/?hl=en https://www.instagram.com/michellejreeves/?hl=en https://www.instagram.com/mavionworld/?hl=en CAA Hires a Chief Metaverse Officer. https://www.instagram.com/mybff/?hl=en Meta Angels – The Wishing Well Meta Angels NFT Honey Badges Community that is Decentralizing philanthropy Honey Badges NFT In need of some LBM free resources? Your wish is our command. Click here. On the hunt for powerful content marketing and strategy resources? Come under our wing.  And shoutout to our sponsor CFR! Listen >
May 13 2022

CloudResearch and InnovateMR Announce a Strategic Partnership to Advance Data Quality in the Industry

The future of digital transformation hinges around human interaction and human input. In companies, it's the voice of the consumer. In tech, it's the voice of the user. In healthcare, it's the voice of the patient. Products, policies, features and laws are developed based on input from humans - and often through online sources. This is why data quality is so extremely important, and also why it's shocking that cyberfraud is so widespread. (more…) Listen >
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Listen in on powerful conversations with digital transformation experts from these companies: