Digital Transformation Success

Let's take business processes, culture, and experiences up a notch.

The Importance of Critical Evaluation in Digital Transformation with Danielle Blugrind

We live in a world of innovation where new technologies and systems are popping up left and right. But, is the latest always the greatest?

 

Danielle Blugrind, Senior Consumer Insights Manager at Roku, joins Priscilla on this episode of Digital Transformation Success to discuss the importance of having a balance of human interaction and digital transformation in market research. With over 30 years of experience in research, Danielle brings a unique perspective alongside her wealth of knowledge. She reminds us that while new and shiny technology is exciting, it’s important to critically evaluate the true added value of adopting these innovations. After all, if your current systems aren’t broken, why fix them?

“I approach new technology with a mix of excitement and caution. I do get excited about new stuff but if our current methodologies also work, I don’t want to throw those away for something new and shiny that doesn’t add value.” – Danielle Blugrind

 

From the effects the pandemic has had on the streaming industry to Priscilla making her pitch to be the poster child of Roku, this episode is jam-packed with entertainment and insights. Listen now!

MORE EPISODES

March 15 2022

Optimize Meta for Marketing Success with Chip Senkbeil

What can you expect from Meta’s session at IIeX in Austin? Curious how to adopt, scale and optimize Meta? What does the future of marketing look like?  On this episode of Digital Transformation Success, Priscilla chats with Chip Senkbeil, a developer and advocator for emerging technologies who has spent his last 5 years supporting business growth at Meta.  Chip is identifying key themes of Meta’s clients as they embark on the journey of digital transformation AND he’s revealing the top opportunities for innovation with the shift from third-party data to first-party data. This episode is more stuffed than a whole carton of double-stuff Oreos. Seriously, there is no lack of valuable information. Chip has pushed forward wide-scaling strategies and innovative AdTech to meet the needs of a rapidly-changing marketing ecosystem. Tune in for business best practices on navigating the social media swiss-army knife known as Meta.  Join us at the Insights Marketing Day Stage at IIeX NA to get insights into three areas that you can use to Futureproof your business with an emphasis on understanding who your customers are and how their journeys are evolving. Ditch the traditional methods. Future-proof your marketing. Listen >
March 01 2022

Digitally Transforming Insights and Foresight with John Dick

Contrary to his own podcast’s name, John Dick is definitely not “The Dumbest Guy in the Room” on the Digital Transformation Success Podcast. Founder and CEO of Civicscience and fellow podcaster, John Dick, joined Priscilla to discuss how their next-generation research methods are bringing a new and necessary perspective for brands trying to navigate our ever-changing world. They dive into the need for brands to widen their perspectives and dip their toes into more forward-thinking research methods if they want to harness lasting success. “Everything affects everything, and everything is constantly changing.” - A wise man (John Dick) But what does that mean? How do you keep your finger on the pulse of consumer behavior if everything is constantly changing? Tune into this episode of the Digital Transformation Success Podcast to find out! John's podcast features some well-known, business-savvy guests. Here are a few episodes we recommend: CVS episode:  Return to Health: How Healthcare Needs to Change in the Post-COVID Era | Norman de Greve, CVS Health Chief Marketing Officer McDonald's episode: You Are What You Eat. And Wear. And Watch. | Morgan Flatley, Global CMO of McDonald's Mark Cuban episode: Mark Cuban: The Next Generation of Sports Listen >
February 15 2022

The Metaverse: Your Questions Answered with Corey Featherly of Meta

The Metaverse, Fortnite and NFTs. Need we say more?   You’re in for a treat with this week’s episode of Digital Transformation Success. Priscilla is joined by Meta Business Engineer, Corey Featherly. For over 4 years, Corey has been at the forefront of digital change, supporting small and medium businesses across all industries and helping them leverage Meta’s digital marketing tools to find business success. Priscilla gets down to the nitty gritty, asks the hard hitting questions that we all want the answers to and potentially confesses her deep love for Fortnite.    ​​"I see the skepticism about the Metaverse as a parallel of the public reception of the internet early on. And in a way, I consider that a good thing because it means we're doing something new and innovative." - Corey Featherly   Ready to uncover what the future of digital transformation looks like with the Metaverse? Listen now!   Meta Quest on Facebook: https://www.facebook.com/MetaQuestVR Meta Reality Labs: https://tech.fb.com/ar-vr/ Horizon Worlds: https://www.oculus.com/horizon-worlds/ Listen >

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Listen in on powerful conversations with digital transformation experts from these companies: