Contrary to his own podcast’s name, John Dick is definitely not “The Dumbest Guy in the Room” on the Digital Transformation Success Podcast. Founder and CEO of Civicscience and fellow podcaster, John Dick, joined Priscilla McKinney, CEO of Little Bird Marketing, to discuss how their next-generation research methods are bringing a new and necessary perspective for brands trying to navigate our ever-changing world. They dive into the need for brands to widen their perspectives and dip their toes into more forward-thinking research methods if they want to harness lasting success.
“Everything affects everything, and everything is constantly changing.” – An incredibly wise man (John Dick)
But what does that mean? How do you keep your finger on the pulse of consumer behavior if everything is constantly changing? Tune into this episode of the Digital Transformation Success Podcast to find out!
John’s podcast features some well-known, business-savvy guests. Here are a few episodes we recommend:
CVS episode:
McDonald’s episode:
You Are What You Eat. And Wear. And Watch. | Morgan Flatley, Global CMO of McDonald’s
Mark Cuban episode:
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