We’ve all heard of the golden rule: “Treat others the way you want to be treated.” But Mark Kilens, VP of Content and Community at Drift, is helping business engage their buyers with the platinum rule in mind: “Treat others the way they want to be treated.”

In a continuously digital world, this means using new tools and technology to put the conversion back into conversational marketing. As the purchasing power continues to shift in the buyers’ favor it’s no longer good enough to provide only one path of contact. Drift is paving the way for more mindful digital marking discussions and showing we can put a real human touch to artificial intelligence.