We’ve all heard of the golden rule: “Treat others the way you want to be treated.” But Mark Kilens, VP of Content and Community at Drift, is helping business engage their buyers with the platinum rule in mind: “Treat others the way they want to be treated.”
In a continuously digital world, this means using new tools and technology to put the conversion back into conversational marketing. As the purchasing power continues to shift in the buyers’ favor it’s no longer good enough to provide only one path of contact. Drift is paving the way for more mindful digital marking discussions and showing we can put a real human touch to artificial intelligence.
You'll like these episodes, too:
Is Brand Engagement the New Brand Loyalty?
With Mike Ridgewell
The Art of Disruption
With Henry Hays
Putting Your Brand in the Hand of the Social Influencer
With Dino Delic