Market research, no matter how advanced the technology it uses, still needs astute judgment… and the best judgment comes from humans.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO, Priscilla McKinney, gives her patented Conference Flyover of Question Pro’s XDay 2024 in Austin, TX. XDay is a premier event where the best and brightest in market research come together to both network and share insights.
Mckinney, along with Little Bird Marketing CRO, Stephanie Douglass, talk with industry experts, such as Garry Batroff of Thematic and Ibby Sayed of Cotera (who is also a fellow podcaster).
Question Pro’s Cecil Puvathingal joins Priscilla in a conversational recap about what they heard and felt throughout the day. There were moments of inspiration – both personal and professional. They talk about conversations they had throughout the day about solving timely problems in market research, digital innovation, data integrity, customer satisfaction, employee relations, communication gaps, maintaining a high survey response rate, and the impact of AI.
Listed below are the names and LinkedIn accounts of this episode’s guests. If you like what they do or have to say, then please feel free to reach out to them, and also let them know that Priscilla McKinney and Stephanie Douglass sent you their way: Ibby Sayed, Gary Batroff, Cecil Puvanthingal, Stanley Gibbs, James Canga and Jeff Noonan.
Also included here are several keynote speakers mentioned in the interviews: L. Danielle Petty, Mainak Mazumdar, Tim Sanders (who, by the way, is also a published author), Dr. Andrea Hollingsworth, Stan Sthanunathan, Julie Rodda Ph.D, Stephanie Murphy Ph.D, Mainak Mazumdar and Vivek Bhaskaran.
Sponsors:
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Glimpse is a next-generation market discovery platform uniting human insights and AI-enhanced performance.
It empowers marketers, researchers, and creators to make effortless decisions, create powerful content, and gain a perpetual advantage. The platform allows users to ask questions, find audiences, and analyze diverse data sources, uncovering behavior, emotions, awareness, and purchasing decisions through AI. Glimpse’s capabilities extend beyond surveys, offering enterprise-grade digital twins and AI personas for real-time conversations with key audiences.
To learn more, visit Glimpseahead.ai.
