Industry events – whether in-person or virtual – are inherently social affairs. Still, many people and businesses have trouble harnessing social media to maximize the digital transformation element of conferences. This is especially true around virtual conferences.

On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney and Little Bird Marketing Vice President Ashley Le Blanc share powerful mindset shifts for utilizing social media around events. From shout-outs to Twitter lists, Priscilla and Ashley break down the importance of building an interactive and dynamic social media presence to reach your ideal audience and build new relationships. More than any single action or tip, the information shared in this conversation centers around a mindset shift that can help maximize results EVERY TIME.