Zappi is a market research company that cares. It isn’t just about the quick data and accurate insights, but the importance of those involved from their employees and consumers to the board. With that in mind, every move they have made has been tailored to improve their performance, including digital transformation.

In this episode of Digital Transformation Success, the President of Zappi, Ryan Barry, joins Priscilla McKinney to explain how he strives to implement empathy from all levels. This means the culture comes first for him. As he said, “The big businesses that are wanting to digitally transform are just seeing the technological need without understanding how much of a change is actually needed culturally.”