Digital Transformation Success
Sponsor Digital Transformation Success
Our Audience
Leaders at Fortune 500 companies and small local businesses alike turn to Little Bird Marketing CEO Priscilla McKinney for advice on transforming their organizations’ culture, processes, and technology. Featuring interviews with the biggest players in market research, marketing automation, and tech, Digital Transformation Success is the premiere source for entrepreneurs looking to step up their game in an increasingly digital business world. Consider sponsorship today to get your message into the ears of the people on the cutting edge of digital transformation.
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By the Numbers (2025)
| Metric | Result |
|---|---|
|
Episodes published (2025) |
13 |
|
Total downloads (2025) |
14,966 |
|
Downloads per episode |
~1,200 |
|
Download growth, year over year |
+460% |
|
Total delivery |
+429% |
A deliberate shift toward fewer episodes has driven higher engagement per release, and listeners are staying to hear it: nearly 80% finish a full episode.
Who's Listening
- 45% VP-level and above
- 61% Director level and above
- An executive-heavy base across strategy, marketing, and innovation
Listeners come to DTS for digital transformation leadership and culture (52%), change management (48%), B2B sales and marketing alignment (45%), and social influence and executive visibility (48%). Most tune in while working or commuting, and word travels: 38% discover the show through peer referral, 33% through social media.
Reach extends well beyond the US, with 90% of downloads domestic and additional audiences across Asia, the UK, Europe, Africa, Australia, and Canada.
Amplification
Sponsorship reach doesn’t stop at the podcast feed. Priscilla McKinney’s LinkedIn following of 19,552 spans a senior, strategy-focused network with strong trust across marketing, insights, and transformation communities, and Little Bird Marketing adds another 4,280 followers across B2B marketing, research, data, and innovation.
Ways to Partner
Sponsorship on Digital Transformation Success takes more than one shape. Some partners choose a straightforward ad read, delivered conversationally by Priscilla McKinney rather than dropped in as a scripted interruption. Others choose a deeper integration: a guest appearance built around a specific leader from your organization, positioned to build that person’s thought leadership while putting your brand in front of an executive audience already primed to listen.
Whichever route fits your goals, every option is built to feel like part of the conversation, not a break from it. Reach out below and we’ll talk through what makes sense for your brand.
Platforms
Reach People in their Best State
Podcast listeners are in a different frame of mind than the average scroller. They’ve chosen to be here, they’re paying attention, and they trust the voice in their ear enough to keep listening for an hour. That’s a rare kind of attention to earn, and sponsors who show up inside it get remembered in a way a banner ad never will.
Digital Transformation Success puts your brand in front of that audience at exactly the moment they’re rethinking how their organizations run. Sponsoring this show means reaching directors and executives while they’re already in the mindset of change, not interrupting them out of it.