For years, brands have relied on brand trackers to help guide their business decisions and overall brand strategy. But with new technology and methodologies on the market, should brand trackers alone still be relied on to provide an accurate depiction of a brand’s health?
We’re taking the Digital Transformation Success podcast LIVE from IIEX Austin. Joining Priscilla McKinney on this episode is Zack Nippert, a tenured entrepreneurial executive and CivicScience President. The two sit down to explore the current state of the market research industry. From consumer behavior insights to brand tracking, Zack and Priscilla discuss the evolution of market research and how digital transformation has accelerated and impacted these advancements.
“If companies cared as much about consumer health, consumer data and all of the different factors that are impacting their decisions and their lifestyles as they do about their brand health, they’d start to see this dimensionality of who their audience truly is.” – Zack Nippert
Tune in to hear how Zack and CivicScience are revolutionizing traditional market research methodologies to provide brands with fast and forward-looking consumer intelligence!
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