Digital Transformation Success


In this episode of the Digital Transformation Success Podcast, Little Bird Marketing CEO, Priscilla McKinney, introduces award-winning multi-startup founder and CEO and Founder of Moving Beyond, Aparna Rae, an educator, innovator, and disruptor, who shares her insights on digital transformation and its impact on diversity, equity and inclusion. Digital transformation should focus on people rather than just technology, as it can perpetuate existing inequities if not approached with care. With Aparna’s expertise as the founder and CEO of Moving Beyond, a company that provides data-driven solutions to empower HR and DEI leaders in making transformative people investment decisions, she is an indispensable voice in the realm of digital transformation and its profound influence on diversity, equity, and inclusion.

The conversation delves into the challenges faced by female founders, with Aparna discussing the shocking statistic that only 2% of female founders achieve over a million dollars in lifetime revenue. Aparna’s passion for addressing this inequity is evident as she talks about her experiences and her commitment to empowering underrepresented groups. Aparna has also founded, co-founded or supported others to help women, people of color and other marginalized communities overcome the many hurdles of starting, and running, a business.

Aparna discusses her vision of helping leaders act boldly with integrity. She reflects on the consequences of leaders lacking integrity and stresses the importance of addressing smaller pieces of integrity within one’s sphere of influence. Aparna encourages making choices that align with integrity, despite any potential short-term negative consequences, as a means to create a more equitable and just society. She also talks about being an activist in all you do and focusing on what you can change within your own sphere of influence and in your own lifetime. The agreement is that the task at hand, to make digital technology equally accessible, is a matter of clarity on what you are trying to achieve and never losing focus on HOW you go about doing it.

This podcast episode explores the intersection of digital transformation, equity, and inclusion, with Aparna Rar offering valuable insights into her experiences and strategies for creating meaningful change in the digital landscape.

Heather Krause, Founder of We All Count, was mentioned in this podcast. If you’d like to get to know her work at We All Count, click here.

Special thanks to this episode’s sponsor Fieldwork.

Searching for a research partner to handle the details of your next qualitative project? When we say Fieldwork can handle it all, we mean it. From world-class facilities to low-incidents recruitment, their team of experts handles the details so you can stay focused on the research. Say goodbye to traditional focus group rooms and recruitment tactics. As market research has grown from the standard focus group to incorporate other innovative methodologies and technologies, Fieldwork has expanded along with it with facilities nationwide and sophisticated global recruitment services. Their detail-oriented staff partners with you to achieve great insights. Focus on the research Fieldwork will do the rest. 

Don’t let the learning stop here. Little Bird Marketing’s 12-week social selling course is a practical hands-on experience designed specifically to help you network effectively and at scale, build rapport with targeted audiences, expand your influence, and become the go-to authority in your area of expertise. So this is not a quick “tips and tricks” for LinkedIn’s success flash in the pan. It’s a commitment to changing the way you show up online and experience career-shifting breakthroughs. This is expert instruction in small cohorts with personalized one-on-one coaching. If you’re interested, learn more here.

Available wherever fine podcasts are sold.