Digital Transformation Success

Driving Better Digital Experiences and UX Maturity with Matt Valle from User Zoom

Matt Valle joins Priscilla McKinney on the Digital Transformation Success podcast to discuss and evaluate his 25-year long career in the market research and user experience industries. From big-name companies like Amazon, Google, and eBay, to smaller operations at UserZoom, Matt has implemented ways to improve the CX, UX, and UI of countless apps.

Diving into the effects of the pandemic on various businesses, Matt makes note of the massive digital transformation of the grocery industry over the past year and a half. Companies like Instacart and Kroger, which already heavily relied on apps to do business, flourished, but Matt elaborates on how regular brick and mortar grocers accepted the challenge of completely changing their way of doing business.

 

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