Digital Transformation Success
William Shorten, International Coaching Federation Certified Leadership and Development Coach, joins Priscilla to discuss the intricacies of the supply chain world, the benefits of a flexible work environment, and how to pivot and adapt to new business landscapes when changes inevitably arise. This episode wraps up with an explanation of how to implement positive digital habits for a successful digital transformation.
In this episode, Adam Gray, Co-Founder of DLA ignite, joins Priscilla McKinney, CEO of Little Bird Marketing, to discuss the shift in mindset and behavior that is necessary to transform your brand digitally. Priscilla and Adam dive into the importance of taking an active role in learning the ins and outs of the digital world, and why passive learning will never produce the same growth. Adam explains the importance of refining our systems and strategies and wraps up the episode with a reminder of the age-old saying: “If you’re marketing to everyone, you’re marketing to no one.”
Tacie Avedikian joins Priscilla on this episode of Digital Transformation Success to discuss how to navigate through the never-ending noise of the internet and successfully get your message out. Priscilla explains the analogy of a cocktail party and how it relates to respectfully commandeering the digital authority you need to communicate online.
Continue reading “Rise Up: Gaining Authority in a Noisy Market”
Matt Valle joins Priscilla McKinney on the Digital Transformation Success podcast to discuss and evaluate his 25-year long career in the market research and user experience industries. From big-name companies like Amazon, Google, and eBay, to smaller operations at UserZoom, Matt has implemented ways to improve the CX, UX, and UI of countless apps.
Continue reading “Driving Better Digital Experiences and UX Maturity”
For 30 years Eric Doyle worked in the oil and gas industry. He spent his days embracing traditional sales and marketing methods. Then one day in 2017, an interaction on LinkedIn changed his whole perspective. Continue reading “Your Industry Needs Social Selling, Period”
Zappi is a market research company that cares. It isn’t just about the quick data and accurate insights, but the importance of those involved from their employees and consumers to the board. With that in mind, every move they have made has been tailored to improve their performance, including digital transformation.
Continue reading “How Great Digital Transformation is Based on Empathy”
Mike Garrison, Founder of Values-Based Mindset and Strategic Social Selling Consultant with DLAIgnite. He believes, without any hesitation, that we are all designed to accomplish so much more than we realize and is committed to helping people that are dedicated to being intentional about their unique expression of what it means to be human.
Patrick Olszowski, CEO and Lead Researcher at Outrageous Impact, tackles two of the biggest digital transformation myths head-on in this episode of Digital Transformation Success: 1) Social influence can only help large enterprises grow. 2) Embracing social influence destroys the human element of your business. Continue reading “The Impact of Social Influence to Scale a Small Company”
Do you wake up in the morning and think, “I just can’t wait to get an automated, impersonal promotional email today!” If so, this episode may not be for you. For all other people out there, Little Bird Marketing CEO Priscilla McKinney and Executive Director Ashley Le Blanc dissect how to implement automated marketing with a human touch. How do you balance the efficiency of using bots while staying empathetic to your audience? Tune in to find out.
Digital Transformation in the automotive industry is a vast subject including automation within the supply chain, connectivity, electric vehicles, and of course, eCommerce. But it’s the digital marketing element that is of special interest to Vanessa Gartell, Social Media Transformation Consultant with DLA Ignite. After major changes in the last year, she reflects on how her industry retooled the factories, but never went about retooling the skills the salespeople needed to meet emerging needs and changing consumer opinions and desires. Continue reading “Challenging the Analog Automotive Sales Industry in a Digital World”
