No one likes a disingenuous person. Period. Especially when it comes to social selling. So rather than pitch slapping people immediately after they accept your LinkedIn connection request, why not focus on building a genuine personal brand to build genuine connections instead?
Gracing the Digital Transformation Success podcast once again is the one and only, DLA ignite Co-Founder, Adam Gray. Adam and Priscilla dive into the importance of bringing your personality to work in the digital era and optimizing the power of your unique selling point- YOU! He offers some truly invaluable personal branding and LinkedIn tips to help you reap the benefits of leading with your personal brand.
“You are the best thing you’ve got. You are the unique selling point. At the end of the day, you are the only differentiator between what you do and what others do.” – Adam Gray
You don’t want to miss this insightful conversation! Listen now!
The Metaverse, Fortnite and NFTs. Need we say more?
You’re in for a treat with this week’s episode of Digital Transformation Success. Priscilla is joined by Meta Business Engineer, Corey Featherly. For over 4 years, Corey has been at the forefront of digital change, supporting small and medium businesses across all industries and helping them leverage Meta’s digital marketing tools to find business success. Priscilla gets down to the nitty gritty, asks the hard hitting questions that we all want the answers to and potentially confesses her deep love for Fortnite.
”I see the skepticism about the Metaverse as a parallel of the public reception of the internet early on. And in a way, I consider that a good thing because it means we’re doing something new and innovative.” – Corey Featherly
Ready to uncover what the future of digital transformation looks like with the Metaverse? Listen now!
Meta Quest on Facebook: https://www.facebook.com/MetaQuestVR
Meta Reality Labs: https://tech.fb.com/ar-vr/
Horizon Worlds: https://www.oculus.com/horizon-worlds/
The truth is, the digital transformation wave started well before the pandemic ensued. You read that right. Sure, the pandemic has accelerated digital transformation but digital transformation has been a turning point for businesses for years now and will continue to be beneficial for years to come.
Long gone are the days when a simple flyer or brochure would do the trick as far as influencing prospective customers.
As Mitch Hedberg says it, “When someone hands you a flyer, it’s like they’re saying here you throw this away.”
Returning to the Digital Transformation Success podcast is social influence aficionado and DLA Ignite Co-Founder and CEO, Tim Hughes. Priscilla and Tim dive into an insightful conversation exploring how social selling has come to be a valuable tool in organizations’ digital transformation efforts. Tim stresses that in order to keep up, brands must take the digital transformation plunge as organizations continue to adopt more advanced and effective selling methods. After all, Tim is living proof that social selling is effective, and it’s here to stay.
Listen in as Tim and Priscilla give you the rundown on all things social selling and digital transformation!
Be sure to read Tim’s book, Social Selling: Techniques to Influence Buyers and Changemakers
Hearing the word “digital” can cause our brains to default, ultimately drawing a connecting line from digital transformation to an issue with technology. Priscilla McKinney is joined by Tony Moroney, Founder and Managing Partner of Beta Digital and Co-Founder of The Digital Transformation Lab, to discuss effective digital transformation that enables, supports and accelerates business strategy.
One must first understand what digital transformation means to effectively undergo a full digital transformation. Tony provides some seriously valuable insights into a disconnect affecting the successful adoption and execution of digital transformation into the business strategy. Take a look into any organization and talk to the board, the leadership team or even the divisional heads. If we ask the question, “What is digital transformation to your firm?” We will get different answers from practically everyone.
Are industry definitions even relevant anymore? What is a digital native? And, why do these things matter? Find the answers to these questions and more in this episode of Digital Transformation Success.
Tune in to get the truth about transforming your business digitally and effectively. Seriously, you don’t want to miss this— it’s better than your average TedTalk.
Social media has fundamentally changed the way we live and do business. Though it is often thought of as a marketer’s tool, it’s not just for marketing departments! The future of work demands that brands embrace digital transformation across their entire organization.
There is not a day that goes by that we’re not somehow engaged on a social platform. More than likely, the first thing you reach for in the morning is your phone. After silencing the alarm, you open your email, apps, or social media, and you’re immediately connected. Social media is natural. It’s credible. It’s easy to activate your employees on it because they’re already doing it in their own personal life. Social media is a tool. Are you utilizing this tool to help advance careers AND the brand at the same time?
Priscilla McKinney is peeling back the layers of successful employee advocacy and discussing the buyer’s journey, how to develop your employee advocacy program and what it looks like to utilize LinkedIn for meaningful connections. Discover how you can invest in your employees, bring them into the company strategy for advancement, and accomplish that task together.
When done correctly, the whole employee life-cycle can be cultivated, empowered and maintained through the power of social media. Are you ready to ignite a digital transformation?
Learn more and get started now!
The Legal Industry isn’t exactly known for digital transformation or technology adoption. So, what is the state of innovation in the legal industry? Get the insider scoop on this episode as digital transformation meets practicality with Daniel Farris, Founder and “Chief Man in Suit” at NMBL Technologies. Daniel Farris is a former software engineer and network administrator turned technology and privacy lawyer. His practice is founded upon understanding how technology can strengthen and expand upon the core missions of his clients’ businesses.
Find out WHY digital transformation is a key player for growth in the legal industry and HOW Daniel is navigating an early adoption of digital transformation in an industry that is founded upon tradition.
Sergio Suarez, Founder and CEO of TackleAI, recently joined Priscilla McKinney on the Digital Transformation Success Podcast to discuss critical information regarding adopting meaningful AI solutions in the business sphere.
AI adoption has skyrocketed over the last 18 months. As a result of the pandemic, businesses have been pushed into digital transformations, including the transition from traditional data and documentation methods to AI workflow automation. We’re all looking for shortcuts, but oftentimes, we are fooled into thinking some things are run by AI when in reality, they’re not. In this podcast, you’ll find the answers to many pressing questions you have about AI. Tune in now.
We all learn life lessons, sometimes the hard way, but it’s about how you apply those lessons going forward. Maggie Fox, Independent Board Director at Smile.io, joins Priscilla McKinney, CEO of Little Bird marketing on this episode of Digital Transformation Success with inspiration for teamwork and stories of lessons learned and applied. Smile’s software helps millions of shoppers all over the globe, and as the name suggests aims to make consumers smile.
A large part of digitally transforming a business is having a leader who shows up in the day-to-day. Maggie explains how Smile is digitally transforming their business by recruiting the right people. It isn’t about the technology as much as it is about the people. With the right team in place and the right ideas flowing, businesses can drive growth and development from within.
When companies drag their team, immediately pushing everything toward digital transformation, it often feels like they are pulling teeth. Everyone already has a job, they don’t want a different one. The problem is one person trying to pull the entire team instead of getting the team on board by explaining the why.
Tune in for an informative and relatable episode of being human in the age of digital transformation.
Principal Management Consultant at Arcadis, Damian Clayton-bull, joins Priscilla McKinney on this episode of Digital Transformation Success to discuss the human aspect of digital transformation. Damian explains how to talk about digital transformation in a way that feels familiar, and helps people truly understand the path to their goals. This episode dives into the intricacies of design thinking and human-centric solutions for a successful and ongoing digital transformation.
Greg Satell, master of digital transformation, joins Priscilla on this episode of Digital Transformation Success to discuss his two fantastic books, the effects of digital skepticism, and how digital transformation differs greatly from innovation. This episode wraps up with a discussion of how problem-solving promotes the most valuable innovation and how businesses everywhere can capitalize on this mindset.
