Digital Transformation Success
Digital dominance sounds mighty impressive. Whether or not you’re looking to dominate the digital world or ramp up your social selling skills, you are in the right place. One thing we can promise you— this isn’t fluff. There’s not even a single piece of fuzz floating around.
Zero fluff. Only the actionable stuff.
Continue reading “Practical Steps from Social Selling to Digital Dominance with Social Media”
Thought leadership is a big buzzword, but what does it really even mean? Where and how does thought leadership happen? How does it align with a personal brand? You have questions. We’ve got some answers. And more than a few tips and tricks up our sleeves.
CEO of Little Bird Marketing and Momma Bird, Priscilla McKinney, and VP of sales at Forbes Books, Natasha Walstra, dig deep into what thought leadership is, means, and how it is forged in the fire of social media. There’s a huge need to build a personal brand, not just a company brand because at the end of the day, people want to buy from people. With distrust of big corporations and brands growing, it’s important to position yourself, as Natasha says, as a “mission-driven thought leader with something to teach versus a business operative with something to sell.”
Even if you’re considering writing a book, or have written a book— your book is one piece of a bigger end goal. According to Priscilla, a book is your Thanksgiving day turkey. It’s a fantastic piece of juicy, big content that you can slice and dice up for social media to build your digital presence and social influence. Read More >
Industry events – whether in-person or virtual – are inherently social affairs. Still, many people and businesses have trouble harnessing social media to maximize the digital transformation element of conferences. This is especially true around virtual conferences.
On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney and Little Bird Marketing Vice President Ashley Le Blanc share powerful mindset shifts for utilizing social media around events. From shout-outs to Twitter lists, Priscilla and Ashley break down the importance of building an interactive and dynamic social media presence to reach your ideal audience and build new relationships. More than any single action or tip, the information shared in this conversation centers around a mindset shift that can help maximize results EVERY TIME.
NFTs, cryptocurrency, and the Metaverse oh my! Oh the good ol’ days when we were only dealing with lions, tigers, and bears. Now, we’re on a whole new level.
Join CEO and Little Bird Momma, Priscilla McKinney, and President of Berlin Cameron, Jennifer DeSilva, as they pull back the curtain on the world of digital transformation and uncover a veritable treasure chest of resources and connections.
Continue reading “Using AI for a Deeper Digital Transformation”
The future of digital transformation hinges around human interaction and human input. In companies, it’s the voice of the consumer. In tech, it’s the voice of the user. In healthcare, it’s the voice of the patient. Products, policies, features and laws are developed based on input from humans – and often through online sources. This is why data quality is so extremely important, and also why it’s shocking that cyberfraud is so widespread. Continue reading “CloudResearch and InnovateMR Announce a Strategic Partnership to Advance Data Quality in the Industry”
“There is enormous opportunity for companies to build on privacy”
If you’re curious about what is happening today with cyber security, this episode is for you!
Today on Digital Transformation Success, Priscilla McKinney sits down to talk with Elena Elkina, Co-founder and board member for Women in Security and Privacy, to discuss what is new and current regarding data protection. For the last decade, Elena has worked on creating enterprise-level global privacy and data protection programs. Elena has developed and implemented regulatory frameworks, risk gap assessments, maturity models, long-term roadmaps and data protection policies; so it is safe to say she knows what she is talking about!
Elena wants to highlight that many companies around the world are struggling with the emergence of new data and privacy regulations. The line between privacy and security is getting blurrier and blurrier. Privacy is very industry-specific and ever-changing in the United States, and there is enormous opportunity for companies to build on privacy.
Privacy is a manual discipline and Elena believes we need more innovation and technology. The manual aspect of privacy has been a roadblock for many companies. All companies are dealing with so many different tools, that an automated solution is necessary at this point.
Want to know more? Feel free to reach out to Elena at elena@aleada.co
For years, businesses have relied on brand trackers to help guide their business decisions and overall brand strategy. But with new technology and methodologies on the market, some question, should brand trackers alone still be relied on to provide an accurate depiction of a brand’s health?
We’re taking the Digital Transformation Success podcast LIVE from IIEX Austin. Joining Priscilla McKinney, CEO of Little Bird Marketing on this episode is Zack Nippert, a tenured entrepreneurial executive and CivicScience President. The two sit down to explore the current state of the market research industry. From consumer behavior insights to brand tracking, Zack and Priscilla discuss the evolution of market research and how digital transformation has accelerated and impacted these advancements.
“If companies cared as much about consumer health, consumer data, and all of the different factors that are impacting their decisions and their lifestyles as they do about their brand health, they’d start to see this dimensionality of who their audience truly is.” – Zack Nippert
Tune in to hear how Zack and CivicScience are revolutionizing traditional market research methodologies to provide brands with fast and forward-looking consumer intelligence! You won’t want to miss this episode.
We live in a world of innovation where new technologies and systems are popping up left and right. But, is the latest always the greatest?
Danielle Blugrind, Senior Consumer Insights Manager at Roku, joins Priscilla on this episode of Digital Transformation Success to discuss the importance of having a balance of human interaction and digital transformation in market research. With over 30 years of experience in research, Danielle brings a unique perspective alongside her wealth of knowledge. She reminds us that while new and shiny technology is exciting, it’s important to critically evaluate the true added value of adopting these innovations. After all, if your current systems aren’t broken, why fix them?
“I approach new technology with a mix of excitement and caution. I do get excited about new stuff but if our current methodologies also work, I don’t want to throw those away for something new and shiny that doesn’t add value.” – Danielle Blugrind
From the effects the pandemic has had on the streaming industry to Priscilla making her pitch to be the poster child of Roku, this episode is jam-packed with entertainment and insights. Listen now!
What can you expect from Facebook Meta’s session at IIeX in Austin? Curious how to adopt, scale and optimize Meta? What does the future of marketing look like?
On this episode of Digital Transformation Success, Priscilla McKinney, CEO of Little Bird Marketing chats with Chip Senkbeil, a developer and advocator for emerging technologies who has spent his last 5 years supporting business growth at Meta.
Chip is identifying key themes of Meta’s clients as they embark on the journey of digital transformation AND he’s revealing the top opportunities for innovation with the shift from third-party data to first-party data. This episode is more stuffed than a whole carton of double-stuff Oreos. Seriously, there is no lack of valuable information. Chip has pushed forward wide-scaling strategies and innovative AdTech to meet the needs of a rapidly changing marketing ecosystem. Tune in for business best practices on navigating the social media Swiss army knife known as Meta.
Join us at the Insights Marketing Day Stage at IIeX NA to get insights into three areas that you can use to Futureproof your business with an emphasis on understanding who your customers are and how their journeys are evolving. Ditch the traditional methods. Future-proof your marketing.
Contrary to his own podcast’s name, John Dick is definitely not “The Dumbest Guy in the Room” on the Digital Transformation Success Podcast. Founder and CEO of Civicscience and fellow podcaster, John Dick, joined Priscilla McKinney, CEO of Little Bird Marketing, to discuss how their next-generation research methods are bringing a new and necessary perspective for brands trying to navigate our ever-changing world. They dive into the need for brands to widen their perspectives and dip their toes into more forward-thinking research methods if they want to harness lasting success.
“Everything affects everything, and everything is constantly changing.” – An incredibly wise man (John Dick)
But what does that mean? How do you keep your finger on the pulse of consumer behavior if everything is constantly changing? Tune into this episode of the Digital Transformation Success Podcast to find out!
John’s podcast features some well-known, business-savvy guests. Here are a few episodes we recommend:
CVS episode:
McDonald’s episode:
You Are What You Eat. And Wear. And Watch. | Morgan Flatley, Global CMO of McDonald’s
Mark Cuban episode:
